STAY AHEAD OF EURO TECHNOLOGY
LEARN FROM THE SHOPS
LEADING THE INDUSTRY
Join BMW and European service professionals from across North America for advanced technical training, business education, and connections built around the challenges independent Euro shops face every day.
| BIMRS Member | Non-member | |
Registration Pricing | $915 | $1,050 |
Online registration closes September 25.
the training conference for BMW & Euro service professionals
the training conference for BMW & Euro service Professionals
The Countdown to the EuroTrain Training Conference
Industry Professionals
Attendees from around the world attend the BMW training event of the year.
Dedicated Vendors
Both national and international companies that are committed to European repair shops.
Hours of Training
Four days of technical know-how to shop management training you can apply next day.
THE INDUSTRY IS CHANGING ARE YOU READY?
EV's
Stay prepared as electrification continues to reshape European vehicle service.
A.I.
Learn how emerging tools are influencing diagnostics, efficiency, and operations.
Diagnostics
Build the knowledge needed to confidently diagnose increasingly complex systems.
Staffing
Strengthen the skills to attract, develop, and retain a high-performing team.
Profitability
Learn strategies that help your shop operate smarter and more profitably.
Expectations
Deliver the expertise, communication, and experience that build lasting trust.
What worked five years ago won't work five years from now.
EuroTrain gives BMW and European service professionals the training, strategies, and connections to stay ahead. stay ahead.
Why EuroTrain?
EuroTrain brings together specialized training, practical business education, and a community built around the independent European service industry.
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Advanced Diagnostics
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BMW Systems
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Programming & Coding
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EV Technology
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European Focus
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Leadership Development
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Hiring and Retention
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Shop Operations
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Customer Experience
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Profitability Strategies
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Network with Elite Peers
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Share Real-World Solutions
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Find Mentors & Partners
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Build Lasting Relationships
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Be Part of a Euro Community
Ready to take your skills and shop forward?
Who Attends EuroTrain?
Whether you own a shop, lead a team, or work on the latest BMW and European vehicles every day, EuroTrain connects you with professionals committed to excellence. You do not need to be a member of BIMRS to attend EuroTrain. Come and experience EuroTrain and see how you can learn and connect further by being a member of BIMRS.
Independent Shop Owners
Build the Shop You’re Working Toward
EuroTrain gives independent BMW and European shop owners an opportunity to step outside the day-to-day and focus on what’s next for their business.
- Discover strategies to strengthen operations and profitability
- Learn ways to develop and support your team
- Stay informed on technology affecting your shop
- Connect with owners facing many of the same challenges
- Bring practical ideas back to your business
BMW & Euro Technicians
Take Your Technical Skills Further
Train alongside professionals who understand the complexity of today’s BMW and European vehicles and the challenges you encounter in the bay.
- Strengthen diagnostic and problem-solving skills
- Learn from experienced BMW and Euro specialists
- Explore current and emerging vehicle technology
- Gain techniques you can apply when you’re back in the shop
- Connect with technicians who speak your language
Shop Foremen
Lead the Bay With Confidence
Strengthen the technical and leadership skills needed to solve difficult problems, support your technicians, and keep work moving through the shop.
- Advance your diagnostic knowledge
- Help technicians work through complex repairs
- Improve communication and knowledge sharing
- Stay current with changing vehicle technology
- Learn from other experienced shop leaders
Managers
Strengthen the Front of the Shop
Build the communication, leadership, and business skills that help turn technical expertise into a better experience for customers and the team.
- Strengthen customer communication and trust
- Improve shop processes and workflow
- Develop stronger leadership skills
- Better understand the challenges facing your technical team
- Learn alongside other European service professionals
Join Professionals Who Share Your Standards.
EuroTrain is built for professionals committed to advancing their skills, their shops, and the European service industry.
What Attendees Take Home
The value of EuroTrain doesn’t end when the conference does. You’ll return to your shop with new knowledge, practical ideas, and relationships you can continue building on.
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Faster diagnostics and more accurate repairs
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New strategies you can implement immediately
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Stronger shop processes and workflows
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Leadership insights that grow your team
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Industry relationships that last all year
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Confidence to tackle tomorrow
What Attendees Are Saying
See why BMW and European service professionals continue to make EuroTrain part of their professional development.
Technical Training
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Networking
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Business Growth
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Community
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Explore EuroTrain 2026
Take a closer look at the training, schedule, and Austin experience waiting for you at EuroTrain.
TRAINING
Explore the Training
See the technical and management training available at EuroTrain 2026.
Agenda
Plan Your EuroTrain Experience
See how training, networking, receptions, and activities come together across five days.
Hotel & Austin
Stay in the Heart of Austin
Find hotel information and everything you need to plan your stay in Austin.
The BIMRS Difference
BUILT BY SHOP OWNERS
FOR SHOP OWNERS
This isn’t generic automotive training. It’s built around your industry, your vehicles, and your challenges.
DON'T FALL BEHIND
Join the Industry's Premier Gathering of BMW & European Vehicle Specialists.
September 30 – October 4, 2026 | Austin, Texas
READY TO JOIN US IN AUSTIN?
EuroTrain 2026 brings BMW and European service professionals together for advanced training, practical business education, and connections you can continue building long after the event.
BIMRS Member
$915
Non-Member
$1,050
Includes EuroTrain training, scheduled meals and receptions, attendee materials, and access to the EuroTrain experience.
Online registration closes September 25. Registration is securely completed through RegFox.
Can't Attend EuroTrain?
Subscribe to our newsletter for more information about our next EuroTrain conference and any future trainings.
EuroTrain Frequently Asked Questions
Do I need to be a BIMRS member to attend EuroTrain?
No. EuroTrain is open to both BIMRS members and non-members. BIMRS members receive discounted registration pricing.
How does course selection work?
Training selections are made during registration and availability is first come, first served. Registering earlier gives you the best opportunity to select the courses that fit your goals.
Who teaches the classes at EuroTrain?
Every instructor has had experience working with or as a Euro tech or shop owner with deep field experience. These are not classroom-only trainers—they’re industry-respected professionals still turning wrenches and leading their own teams.
I already work on BMWs—what more can I really learn?
EuroTrain takes what you already know and builds on it with current best practices, new technologies, and evolving service protocols. If you want to be ready for what’s coming next in BMW repair, this is where you need to be.
Is the training geared more toward techs or owners?
Both. We offer specific tracks for technicians, diagnostic specialists, and shop owners. Whether you’re wrenching every day or leading a team, there’s high-value content built just for you.
Can I bring my team?
Absolutely. Many shops bring techs, service advisors, and shop leads to get everyone aligned on new tech and service strategies.
Will I be able to apply what I learn right away?
Yes! Every session is designed to give you immediate, actionable takeaways. Many attendees have implemented techniques the very next day with great results.
How does this help me plan for the future?
You’ll walk away with actionable ideas on shop operations, hiring, technology, and customer experience—straight from shops already seeing results.
How can this help our profitability?
Still have questions about EuroTrain?
Thank You To Our EuroTrain Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Get Even More With A BIMRS MEMBERSHIP
BIMRS isn’t just the force behind EuroTrain—it’s an exclusive international network dedicated to BMW and Euro shop professionals like you.
Join today and get:
Discounts on EuroTrain registration
Access to exclusive online tech forums
Year-round member events and webinars
Instant credibility by aligning with the best in the business
Ready to elevate your reputation and performance?
