Explore the BIMRS EuroTrain Conference
2025 Training Schedule
The 2025 training schedule is now available! Download the registration brochure today. Discover each training course and it’s description below for more detail.
Thursday AM Training Courses
M1-A | Shift & Drive: Leading the Euro Shop of Tomorrow
Multiple
An Engaging, Interactive Power Session for European Shop Leaders
Step away from the daily grind and into a powerful peer-driven session designed to tackle the real-world challenges of running a successful European service facility in today’s rapidly evolving market. This dynamic general session brings shop owners and managers together to collaborate, share ideas, and strategize around the most pressing issues facing the industry—from staffing shortages and changing vehicle technology to profitability, culture, and customer expectations.
Participants will break into smaller focus groups to dive deep into key topics, then reconvene to share insights and actionable solutions with the entire room. Whether you’re looking for fresh ideas, tested solutions, or simply a sounding board of like-minded professionals, this interactive experience will leave you recharged and ready to lead with clarity and confidence.
T1-A | BMW B58 Masterclass
Florian Kiziak | sponsored by Elring
B58 Engine – Live Demo
Engine – Components, design & operation
Disassembly & Assembly
Bearings, Pistons & Connecting rods
Sealing, Gaskets & Surfaces
Engine preparation & maintenance
Practical tips & tricks
T2-A | DME/CAS/FRM/EEprom Recovery
Mike Christopherson
This lecture-style class is an overview of what EEPROM and Advanced programming is from the board level.
We will discuss the EEPROM devices and Microcontrollers.
We will discuss different methods of reading the EEPROM and Microcontroller chips.
We will discuss the tools needed to get working with EEPROM and Microcontrollers.
We will discuss soldering, lifting, and replacing EEPROM and Microcontrolllers.
If time permits, we will do some EEPROM demonstrations.
T3-A | Electrical Diagnostics Tips: Being Fast & Accurate
Keith Perkins
This class is designed for all levels of technicians by providing a quick refresher to bring the new to electrical diagnosis technicians up to speed, as well as solidifying the foundations for all the advanced level technicians. We cover leveraging wiring diagrams for ALL diagnosis. The class then dives into advanced tooling uses, as well as testing methods to increase your efficiency and accuracy as a diagnostician.
T4-A | Mercedes Software – Xentry, DAS, HHT, ISP & Service Information
Dennis Woll | sponsored by Worldpac
– Service information resources
– Xentry software navigation & controls
– Drive Authorization Systems & software
– Blink code diagnosis
– Hand Held Tester overview & usage
T5-A | Pico Lab Scopes
Jim Bennett | sponsored by ATI
* PC integrated 4 channel Lab-Scope.
* Guided and un-guided component test.
* Features, Uses, Pros & Cons.
Thursday PM Training Courses
M2-B | Objection Overruled! Mastering Sales Objections in Any Economy
Mark Seawell | sponsored by The Institute
Led by expert instructor Mark Seawell, “Objection Overruled!” provides shop owners, managers, and service advisors in the automotive repair industry with invaluable strategies for confidently overcoming sales objections and closing deals. In this workshop, participants will learn the art of effectively addressing customer objections, understanding the underlying reasons behind resistance, and skillfully navigating objections to ultimately secure a successful sale.
Key Topics Include:
– Overcoming Objections: Developing techniques to address common objections and guide customers towards a positive purchasing decision.
– Internal Obstacles: Identifying and overcoming internal barriers that may hinder sales success, such as doubts, fears, and misconceptions.
– Trust and Value: Building trust and demonstrating value to strengthen customer confidence and reduce objections.
– Understanding Buying Decisions: Exploring the psychology behind customer purchasing behavior and leveraging insights to overcome objections.
– Tangible and Intangible Objections: Differentiating between tangible objections (price, features) and intangible objections (trust, perception), and effectively addressing both.
– Managing “Head Trash” and “Arrows”: Strategies for managing negative self-talk and external pressures to maintain focus and confidence during sales interactions.
Join us and discover how to overcome objections with finesse and close more sales with confidence in your repair facility!
T6-B | Automotive Lubricants: Choosing the Right Tool for the Job
Maxim Burgman | sponsored by FUCHS
This course will be a high-level overview of automotive lubricants (engine oil, gear oil, transmission fluid, coolant, hydraulic fluid), their chemistry, function, and specifications—with an overall emphasis on using the correct fluid for each application.”
T7-B | BMW i3 & i8
Drew Wolfe | sponsored by Worldpac
– 2 cyl & 3 cyl engines setups & servicing
– HV battery layouts for i3 & i8
– HV battery servicing with HV battery capacity testing
– A/C system configuration & battery thermal management
– HV battery shut down do’s & don’ts
– Common issues & solutions
T8-B | Diagnostics: Beyond the Silver Bullet
Keith Perkins
We have all been told we must have a process; this class outlines a process used to approach all facets of customer concerns as well as providing resources to aid in creating and sticking to the process. Every level of technician, service advisor and manager will leave with their own “golden nugget” of knowledge out of this class.
T9-B | Mercedes Chassis Control Systems
Dennis Woll | sponsored by Worldpac
A comprehensive overview of Mercedes-Benz suspension systems and their failure, diagnosis, and repair.
– Level sensing troubleshooting & calibration
– Damping & electronic controls
– Leak diagnostics
– Common failures & repairs
– Troubleshooting tips & tricks
T10-B | Understanding 3 Phase Controls
Gary Smith | sponsored by Worldpac
In this class, we will discuss Pulse Width Modulation (PWM) theory and specifically how it applies to various European Vehicle Control Systems, for both low voltage vehicles
and high-voltage motor control circuits. The class will flow theory to scanner and scope analysis during diagnosis of several recent case studies.
∙What is Pulse Width Modulation: How does it work? Concepts and Theory
∙Understand the use and applications of PWM in power, control and sensing circuits in BMW and other European vehicle platforms.
∙Checking electric motors and DME output driver circuits: good or bad?
∙Introduction to Valvetronic DME driver analysis.
∙Introduction to 3-Phase AC/DC (Non-ground) fuel pumps and controls in 2015+ vehicles
Who should attend?
Anyone seeking a deeper understanding of the concepts of PWM motor control, AC current flow and motor controls from DC drivers for low and high-voltage control applications in the automotive platforms. Also, those who seek to understand their scanner and scope data in these
systems beyond just viewing the analog signals.
AC voltage and current is in play in multiple modern automotive sub-systems and of course is the main motivator behind hybrid and EV platforms. See how AC current is managed in a DC digital world and how it affects your diagnostics!
T29-B | Audi and VW Diagnostics: Strategies for More Accurate and Efficient Diagnosis
Haakan Light | sponsored by Worldpac
Frustrated by vague fault codes, lost on how to best use your scan tool on VW/Audi, and tired of confusing VW/Audi systems? This class is designed to give technicians a clear, repeatable diagnostic process that works—especially when factory tools or test plans fall short. You’ll learn how to build smarter test plans, use proven resources like TSBs, wiring diagrams, and SSPs, and apply real-world logic to confidently resolve issues the first time. Through hands-on case studies and practical tool use—including scopes, scan tools, and ODIS—you’ll develop the critical thinking and system knowledge needed to tackle common and complex problems alike. If you’ve ever felt stuck on a European car diagnosis, this course will change the way you work.
Friday AM Training Courses
M3-C | Ringing in Success: Advanced Phone Skills
Jimmy Lea | sponsored by The Institute
Transform & elevate your phone skills to a new level.
– Create value for your clients & master the art of appointment setting.
– Mastering the most important First 4.5 Seconds
– Strategies to overcome objections with confidence
– Effective closing techniques to improve appointment conversion rates
– Avoiding common pitfalls that result in missed opportunities
– Turn inquiries into loyal advocates for the business
T11-C | Under the Hood: Real Techs. Real Cars. Real Fixes (Technical General Session)
Multiple
Get ready for a high-impact, fast-paced session where the best European technicians take the stage to share real-world case studies that had even the most seasoned techs scratching their heads. From elusive drivability issues to tricky electrical gremlins, this general session dives into the toughest diagnostic challenges seen in the bay—and how they were solved.
Follow each presenter as they walk you through their step-by-step diagnostic process, tools used, and the final fix. Whether you’re looking to sharpen your problem-solving skills or just enjoy hearing war stories from the front lines of European vehicle repair, this session is a must-attend.
Expect “aha!” moments, shared insights, and maybe even a few laughs—because this is where theory meets reality, and experience becomes your greatest tool.
Friday PM Training Courses
M4-D | Successful Scheduling
Clint White
Is your shop overwhelmed with appointments and with sold work? Are you struggling to source parts & complete repairs on-time? Are you constantly over-promising and under-delivering? For many in our industry this is the case and there seems to be no end in sight. In fact, it goes without saying that the world around us has changed drastically in the last few years however for many shops, the methodology regarding scheduling and workflow management remains the same. The purpose of this class is to educate Service Advisors and Shop Owners on how to properly set expectations with your customers and successfully schedule repairs and service in a way that is more practical, profitable and productive; resulting in fewer come-backs, on-time repairs, and an elevated customer experience. Don’t pass up this opportunity to refine your process and move your business forward in today’s “new normal”.
M5-D | Talent Tactics: Interviewing & Hiring
Sara Fraser | sponsored by Worldpac
In today’s fast-changing job market, being flexible, excellent, and innovative is key to success. This course will help you not just keep up but stand out in your hiring efforts, taking your organization to new heights. By understanding what today’s workers want and need, you’ll have a leg up in finding and keeping the best people for your team in the competitive job market.
Key Topics:
Understanding Today’s Workforce’s Job Expectations:
Gain insights into the diverse job expectations and preferences of today’s workforce.
Leverage this understanding to tailor your recruitment strategies effectively.
Crafting Compelling Job Ads:
Write job advertisements that resonate with candidates from today’s diverse workforce.
Learn techniques to highlight key aspects of your shop that appeal to your ideal candidates.
Developing Effective Interviewing Skills:
Develop proficiency in conducting strategic interviews that go beyond surface-level assessments.
Acquire the skills to engage candidates from today’s workforce effectively during the interview process.
Join Sara to learn everything you need to confidently handle the changing world of finding talent. Get the skills and know-how to find and retain the best people to keep your shop thriving.
T12-D | BMW 5th Generation Battery Electric Vehicles (BEV)
Drew Wolfe | sponsored by Worldpac
– HV battery layouts for I20, G60, G70 & G26 vehicles
– Coolant system setup & servicing
– New 12v system overview & sleep mode protocol
– Balancing HV cells
– Electric motor configurations & testing
– Safely shutting down HV system
– Isolation & insulation testing
T13-D | European Diagnostic Case Studies
Haakan Light | sponsored by Worldpac
In this class we will cover a variety of vehicles including Audi/VW, Jaguar/Land Rover, Mercedes and BMW. A guided approach to how to solve problems inherent in the sometimes weak service information world of European vehicles will be discussed. Numerous case studies and interaction with the students on how to best get through these difficult diagnoses. Scope techniques and scantool data acquistion will be heavily featured throughout the class
T14-D | European Steering, Suspension & ADAS
Wes Dickens | sponsored by Meyle
Are you ready to elevate your expertise in European vehicles steering and suspension? As with many automotive systems, the steering and suspension systems on vehicles are constantly evolving. European automakers have been at the forefront of automotive technology, including the evolution of steering and suspension. For technicians, having a proper understanding of how these systems have changed and how they operate is critical, especially where complexity has risen even further over the years. Dive into these complexities of steering, suspension, and ADAS systems with MEYLE as this course will impart great information for beginner, intermediate, and advanced technicians!.
This course will cover technologies in both steering and suspension to give technicians a better understanding of common failures, diagnostics, tips and tricks, and best practices for repair on modern systems. It will also cover design features commonly found on European vehicles, and a guide to aligning ADAS sensors and cameras.
The participant can expect to learn:
– Advantages of Four Link Suspension systems
– Effects of “bump steer” on alignment
– Best practices for checking suspension systems
– Proper installation techniques
– Modern suspension technologies that improve ride quality
– How Electric Power Steering works, and how it is similar to hydraulic steering systems
– Tips on when to replace electric rack and pinions and how they interact with other automotive systems
– ADAS operation and benefits
– ADAS calibration practices
T15-D | Installing Used Electronic Parts
Mike Christopherson
This is an overview of workarounds when working with the restrictions implemented by the OEM Manufactures. This class covers how to use second hand parts,
T16-D | Lubricants for Modern European Vehicles
Alex Farweck | sponsored by Rowe
Within this training would cover topics ranging from:
• Lubricant Fundamentals
• Modern Engine Oils
• Modern Driveline Lubricants (ATF’s Gear Oils, DCTF)
• Specifications/Manufacturer Approvals – the right oil for the right application
• Future Trends regarding Automotive Lubricants
Saturday AM Training Courses
T28-EF | Unlock New Expertise: Bench Diagnostics Auto Electronics & Control Units + Hands ON!
Yaser Jafar
Step into the core of European automotive electronics with a focused, hands-on session designed for professionals working with BMW, Mercedes-Benz, VW, and Audi vehicles. This intensive workshop demystifies the inner workings of ECU/TCU/BCM control units, using real-world examples to teach critical skills like cloning, tuning, flashing, bench diagnostics, and more.
This isn’t just about learning—it’s about growing your business. Discover how to maximize the tools you may already own and tap into powerful aftermarket solutions for high-demand issues like immobilizer problems, no-start conditions, module replacements, and more.
Ever been confused by EEPROM, microcontrollers, microprocessors, emulated EEPROM, DFLASH, or PFLASH? Wonder how they connect to IMMO systems, sync data, VIN, or MAP information? We’ll break it all down in a clear, practical way that helps you solve real-world module problems with confidence.
Walk away with valuable, high-demand skills tailored for Euro car diagnostics and repair—skills that can immediately expand your service offerings and increase your revenue. Don’t miss this opportunity to level up your expertise and turn advanced bench diagnostics into new profit streams.
M6-E | Relationship-Based Sales Mastery: Moving From Transaction to Consultative Connection
Clint White
In this dynamic course taught by Clint White with CWI, Service Advisors and Shop Owners will explore a transformative approach to repair and service sales. We’ll delve deep into the art of building strong, long-lasting customer relationships & long-term maintenance goals that not only empower you to WOW your clients with an outstanding experience on every visit, but also fuel profitable and sustainable revenue growth. The purpose of this class is to provide you and your team with the tools, strategies, and insights to shift from a transactional mindset to a customer-centric approach to sales, where every interaction is a valuable opportunity to create a positive and memorable experience. Join us on this journey to redefine success in your shop, one relationship at a time.
M7-E | Winning Your Future
Michael Smith | sponsored by The Institute
Our industry is changing permanently, and the pace of change is accelerating. Our historic business-as-usual approaches are sure to fail in the years to come. Owner-operators need to understand what’s happening, what’s coming next, and how to prepare now to thrive into your future. Owners who resist these trends, or those who just hold still, will fall quickly behind.
From participation in this class you will:
– Understand the expanding range of exit & succession options available to owners today
– Learn how to increase the value of your company for future sale, from an investor’s perspective
– Discover how PE firms and REITs operate, make money, and make project decisions
– Discuss how to prepare your company, leaders and team to become the top-1% & lead our industry in the future
– Consider your own professional & company legacy, exit parameters and transition considerations
Michael Herzberg Smith is a veteran business strategist and high-performance mentor, having served Fortune 100 clients in scores of industry verticals, and now guiding top-shop owners in our own automotive aftermarket. Michael crafted and sold to private equity one of the nation’s current-largest investment consolidators. And he will bring us perspectives and ideas for discussion that you won’t want to miss.
T17-E | BMW ADAS: Mastering BMW’s Autonomous Driving Dynamics
Brandon Mathews | sponsored by Worldpac
– Active cruise control ACC
– Active safety systems – emergency braking, lane keep assist, collision avoidance
– Vehicle guidance – road sign recognition, lane change warning, night vision
– Parking & Maneuvering systems
– KAFAS & surround view cameras
– Short range radar
T18-E | Mercedes-Benz New Technology
Ian Lebby | sponsored by Worldpac
– Differences in E/E architecture between STAR2 & STAR3
– 12v & 48v on-board electrical systems
– High-speed data transmission (HSDL)
– Ethernet & communication
– Service-Oriented communication
– Body & components of 48v on-board electrical system
– Comprehensive Car-IT security
– New refrigerants R744 and R1234yf
T19-E | Targeted Mechanical Testing
Adam Robertson | sponsored by Worldpac
Pressure can only do 3 things:
Go up, go down, or remain the same, pretty simple.
If this is true, then we only need a few things to properly analyze it as it relates to engine operation and determine the issues BEFORE disassembly
Have the proper equipment and knowledge to measure the change(s)
In-cylinder, intake, exhaust, crankcase, and hydraulic pressures
Have a way to determine and measure where the piston/valves/stroke and other mechanical components within its 720-degree rotation
Know what pressure change to expect
What to do if the pressure changes aren’t what we expect
This class will utilize REAL DiagNation case studies to prove these invaluable testing methods and is suited for technicians of all skill levels, entry to expert.
T20-E | VW/Audi VAG DSG (Hands-On)
Cameron Conover | sponsored by Worldpac
– Transmissions Covered: 6 Speed Transverse 02E & 7 speed AWD 05B
– Direct Shift Gearbox/Dual Clutch Transmission
– Design & function – Dual clutch mechanism & operation
– Mechatronics unit common faults
– Adaptations
– Fluid Service & filling tips & tricks to save time
– High Mileage service
– Restoring performance
– Hands on with an 02E
– Disassembly, Inspection, & Testing
– 02E Transmission Fluid Pump case study & failure mode
– Installing Limited Slip Differentials in the O2E
– Shift Fork Piston Replacement
– Audi 05B 7 speed transmission
– Common Failures, Disassembly, Special Tools
– Speed Sensor Replacement
– Re-Seal
– Mechatronics Wiring Harness & TCU
Saturday PM Training Courses
M8-F | Simplifying Diagnostics, Repairs & Maintenance for Customers
Coralee Zueff | sponsored by Worldpac
European vehicle systems are quite complex. Explaining the diagnostic process and repairs can leave both customer and advisors frustrated. Maintenance schedule can be confusing and not logical. When you can educate our customers and demystify their European vehicles, we earn customers for life. In this course we will discuss long maintenance intervals, life time fluids, brake fluid flushes, air & cabin filters AND MORE!
M9-F | Unlocking Growth with Custom ChatGPT Agents in Your Auto Shop
Seth Thorson
Ready to put AI to work in your shop? This hands-on course will show you how custom ChatGPT agents can automate tasks, streamline operations, and improve both employee and customer experiences in your automotive repair business. You’ll explore real-world applications—from service writer tools that handle customer communication to internal bots trained on your own SOPs and HR policies. Learn how one shop, Eurotech, built and deployed their own GPT agents to save time, reduce errors, and improve shop efficiency.
You’ll walk away knowing how to create and train your own AI assistant to help with day-to-day operations, get hands-on experience uploading your own documents, and develop a roadmap to integrate these tools with platforms like Tekmetric, Google Drive, and more. If you’re looking for a smarter, faster, and more consistent way to run your shop, this is the class that puts AI in your toolbox.
T21-F | BMW Logical Diagnosis: Crash Course
Jason Maldonado | sponsored by Worldpac
Master the art of diagnosing BMW vehicles with this focused course. Learn to efficiently utilize BMW-specific Service Information & Resources for effective troubleshooting. Develop a strategic Diagnostic Strategy tailored to BMWs, including in-depth Wiring Diagram & Circuit Analysis and Live Data Analysis techniques. Explore common Pattern Failures seen in BMWs through practical Case Studies, integrating diagnostic training directly into your skill set. By course completion, you’ll be equipped with the practical know-how to confidently diagnose and address issues in BMW vehicles.
T22-F | Mercedes-Benz Automotive Electronics
Ian Lebby | sponsored by Worldpac
– CAN, D2B, MOST, LIN, FlexRay
– Operation, Diagnosis & troubleshooting
– Dual battery systems – function & overview
– Electrical circuits, wire identification, color codes & correct wire repair procedures
– Parallel & series circuit calculation & voltage drop calculation methods
– Digital Multimeter measurements & the importance of understanding & verifying the measurement units
– Parasitic Current draw diagnosis
– Correct procedures & repair verification
T23-F | Modern Thermal Management and its Components
TBD | sponsored by RheinMetall
In this course, technicians will learn about thermal management components found in modern BMW vehicles, including:
Electric and variable mechanical water pumps
Auxiliary water pumps
Solenoid-operated coolant valves
Intelligent thermostats
Coolers and chillers
Application examples from:
ICE engines (e.g., N55 / B48)
Electric vehicles (EVs)
This class emphasizes real-world examples and diagnostic approaches for servicing advanced thermal systems in today’s BMWs.
T24-F | Understanding & Measuring Current in European Vehicles
Adam Robertson | sponsored by Worldpac
In electrical system diagnostics there are several parts, pieces and laws that dictate how the electrons will function. The measurement of current can tell an incredible story about the integrity and operation of circuits and components. If done correctly, it is usually a simple non-intrusive “quick test”. In my classes I commonly state “if you want to win the electrical diagnostic game, it is all about properly measuring and understanding current flow”. With the use of “current probes” and lab scopes we can use current flow measurements to increase our diagnostic efficiency and accuracy.
Topics of this class will include:
• Description and operation of inductors (solenoids)
• Description and operation of motors
• Proper scope and probe set-up
• Small discussion on electrical laws like Lentz, Kirchoff, Ohm and others
o How they relate to the scope captures and how they help us diagnostically
• How to use “current ramping” and lab scope patterns for circuit diagnostics including
o Injectors, solenoids, coils, fuel pumps, starting/charging, data networks and more
• Using current to diagnose common component failures like power windows and other accessories PRIOR to disassembly
• This class is suitable and recommended for technicians of all skill levels that want to enhance their diagnostic accuracy and efficiency
T30-F | BMW Suspension Systems
Air and Electronic Ride Control
Brandon Mathews | sponsored by Worldpac
– E70 Electronic Height Control (EHC) recap
– F Series EHC overview, strategy, & testing
– G Series Vertical Dynamics Platform (VDP) overview, strategy, & testing
– G05 EHC & VDP introduction
Sunday AM Training Courses
M10-G | How to Win Over the Price Shopping Customer
Coralee Zueff | sponsored by Worldpac
Service advisors can get multiple calls per day from people requesting estimates. Most shops either ban giving out quotes or waste countless hours creating estimates and not getting the sale. In this session we will provide a blueprint to weed out “Tire kickers” from Serious prospects and fill your schedule.
T25-G | Audi Forced Induction V Engines
Cameron Conover | sponsored by Worldpac
– Engine Layout & Geometry, HSI configuration
– Oil Consumption Issues
– Crankcase Ventilation & Oil Separator
– Secondary Air Injection System Maintenance
– Timing Chain Noise
– Supercharger Maintenance
– Special Tools & procedures
– Spark Plug Tube Oil Leaks
– Lifter Roller Failure
– Central Fuel Injectors
– Audi Valve Lift implementation
– Hot V Turbochargers, Integrated Exhaust manifold
– Vacuum Boost Control system
– Evap system, Venturi Suction-Jets
– New Gear Driven Engine Timing
– Thermal Management components & operation
T26-G | BMW ISTA and AIR
Jason Maldonado | sponsored by Worldpac
A complete overview of the BMW Integrated Service Technical Application (ISTA). The course will cover the software platform from all perspectives including web navigation, installation, diagnostic & programming use, & error troubleshooting. The technician should leave with a strong understanding of how to utilize the BMW software packages to successfully troubleshoot, repair, & program BMW, MINI, & Rolls Royce vehicles.
T27-G | Combustion, Carbon and Carnage…Diagnosing Difficult Deposit Related Driveability Concerns
Gary Smith | sponsored by Worldpac
This class looks at how fuel and oil depositing play a MAJOR role in getting the diagnosis RIGHT THE FIRST TIME on these modern close tolerance, fast-fuel control GDI vehicles.
∙Learn the HOW and WHY behind deposit fouling and
translate this with your scan and scope data via the
BASELINE diagnostic approach.
∙This is an eye-opening class for techs, advisors and shop owners alike, and talks about critical knowledge that the OEMs are NOT teaching today…
∙Learn how adding this diagnostic strategy to your mix can save time, prevent unnecessary parts replacement, and have LESS DRIVEABILITY COMEBACKS.
∙A Must-See class for all shops that work on driveability concerns.
T31-G | BMW Diesel Engines and Emission Systems
M57 N47 N57 B57
Brandon Mathews | sponsored by Worldpac
– Fuel supply & delivery system operations
– Air induction & swirl flap system operation
– Pre-heating system operation & pattern failures
– EGR operation & diagnosis
– Selective Catalyst Reduction (SCR) operation & diagnosis
– Diesel Particulate Filtering (DPF) system operation & diagnosis
