STAY AHEAD OF EURO TECHNOLOGY
LEARN FROM THE SHOPS
LEADING THE INDUSTRY
Join independent BMW and European vehicle specialists from across North America for five days of advanced training, real-world strategies, and peer-driven learning designed to keep your shop competitive for years to come.
Late registration pricing begins August 20th.
Regular Registration | $850 | $975 |
Late Registration (after 8/20/26) | $915 | $1,050 |
the training conference for BMW & Euro service professionals
the training conference for BMW & Euro service Professionals
The Countdown to the EuroTrain Training Conference
Industry Professionals
Attendees from around the world attend the BMW training event of the year.
Dedicated Vendors
Both national and international companies that are committed to European repair shops.
Hours of Training
Four days of technical know-how to shop management training you can apply next day.
THE INDUSTRY IS CHANGING ARE YOU READY?
EV's
Electric and hybrid systems require new skills and new equipment
A.I.
Artificial Intelligence is transforming business, marketing and workflows
Diagnostics
Complex vehicles demand deeper knowledge and better strategies
Staffing
Finding and keeping top talent is more challenging than ever
Profitability
Margins are tight, making efficiency and smart operations critical
Expectations
Consumers who make educated buying decisions seek superior customer service
What worked five years ago won't work five years from now.
EuroTrain helps you stay ahead.
Why EuroTrain?
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Advanced Diagnostics
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BMW Systems
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Programming & Coding
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EV Technology
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European Focus
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Leadership Development
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Hiring and Retention
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Shop Operations
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Customer Experience
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Profitability Strategies
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Network with Elite Peers
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Share Real-World Solutions
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Find Mentors & Partners
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Build Lasting Relationships
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Be Part of a Euro Community
Who Attends EuroTrain?
Whether you own a shop, lead a team, or work on the latest BMW and European vehicles every day, EuroTrain connects you with professionals committed to excellence. You do not need to be a member of BIMRS to attend EuroTrain. Come and experience EuroTrain and see how you can learn and connect further by being a member of BIMRS.
Independent Shop Owners
Connect with other successful BMW and European shop owners, discover proven business strategies, and gain the insights needed to stay competitive in a rapidly evolving industry. EuroTrain helps you strengthen your business, your team, and your long-term vision.
BMW & Euro Technicians
Stay ahead of the latest vehicle technology with advanced training, diagnostic strategies, and real-world repair solutions you can immediately apply in the shop. Learn from industry experts and fellow technicians who work on these vehicles every day.
Shop Foremen
Improve your technical leadership skills while learning how top-performing shops manage workflow, technician development, and operational efficiency. Gain practical tools to help your team perform at a higher level.
Managers
Discover strategies for improving productivity, communication, customer experience, and overall shop performance. EuroTrain provides the leadership and operational insights needed to help your business thrive.
Join Professionals Who Share Your Standards.
What Attendees Take Home
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Faster diagnostics and more accurate repairs
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New strategies you can implement immediately
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Stronger shop processes and workflows
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Leadership insights that grow your team
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Industry relationships that last all year
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Confidence to tackle tomorrow
What Attendees Are Saying
Technical Training
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Networking
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Business Growth
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Community
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Explore EuroTrain 2026
The BIMRS Difference
BUILT BY SHOP OWNERS
FOR SHOP OWNERS
Every class, conversation, and connection is designed to deliver practical, real-world value that technicians, shop owners, and industry professionals can take back and apply in their businesses right away.
DON'T FALL BEHIND
Join the Industry's Premier Gathering of BMW & European Vehicle Specialists.
September 30 – October 4, 2026 | Austin, Texas
EuroTrain Packages Available
EuroTrain isn’t your typical training and expo, so its pricing must reflect its high quality training and access to dedicated industry vendors.
EuroTrain offers both BIMRS membership pricing and non-member pricing. Each package comes with the following:
Conference t-shirt, Wednesday welcome reception, Thursday breakfast and lunch, Thursday sessions, Thursday vendor reception, Friday breakfast and lunch, Friday sessions, Saturday breakfast and lunch, Saturday sessions, Sunday breakfast and Sunday sessions.
BIMRS Member
$850
Non-Member
$975
Can't Attend EuroTrain?
Subscribe to our newsletter for more information about our next EuroTrain conference and any future trainings.
EuroTrain Frequently Asked Questions
Who teaches the classes at EuroTrain?
Every instructor has had experience working with or as a Euro tech or shop owner with deep field experience. These are not classroom-only trainers—they’re industry-respected professionals still turning wrenches and leading their own teams.
I already work on BMWs—what more can I really learn?
EuroTrain takes what you already know and builds on it with current best practices, new technologies, and evolving service protocols. If you want to be ready for what’s coming next in BMW repair, this is where you need to be.
Is the training geared more toward techs or owners?
Both. We offer specific tracks for technicians, diagnostic specialists, and shop owners. Whether you’re wrenching every day or leading a team, there’s high-value content built just for you.
Can I bring my team?
Absolutely. Many shops bring techs, service advisors, and shop leads to get everyone aligned on new tech and service strategies.
Will I be able to apply what I learn right away?
Yes! Every session is designed to give you immediate, actionable takeaways. Many attendees have implemented techniques the very next day with great results.
How does this help me plan for the future?
You’ll walk away with actionable ideas on shop operations, hiring, technology, and customer experience—straight from shops already seeing results.
How can this help our profitability?
EuroTrain Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Get Even More With A BIMRS MEMBERSHIP
BIMRS isn’t just the force behind EuroTrain—it’s an exclusive international network dedicated to BMW and Euro shop professionals like you.
Join today and get:
Discounts on EuroTrain registration
Access to exclusive online tech forums
Year-round member events and webinars
Instant credibility by aligning with the best in the business
Ready to elevate your reputation and performance?
