Want to Be the Go-To Euro Specialist in Your Area?
Your skills are solid. Now let’s make sure the right people know it. Learn how to stand out, grow your shop’s reputation, and dominate your local Euro repair market with proven insights from industry leaders at EuroTrain.
the training conference for BMW & Euro service professionals
the training conference for BMW & Euro service Professionals
Being great at European car repair isn’t enough—you need to be known for it.
Build trust. Grow your name.
As the Euro repair industry grows more competitive, standing out means more than just fixing cars right. Customers are looking for trusted experts. Referrals matter more than ever. And your online presence can make or break a first impression.
That’s why EuroTrain doesn’t just teach repair—it gives you the tools to grow your brand, earn customer trust, and become the go-to name in your market.
From BMW repair reputation strategies to local marketing tactics and community engagement, we show you what top-performing Euro specialists are doing—and how you can apply it starting day one.
Build a Reputation That Works for You
Learn strategies to establish credibility, boost visibility, and become known in your region as the trusted European auto repair shop.
Master Smart Marketing Tactics
Get step-by-step plans for marketing your shop—both online and in your community. From Google reviews to word-of-mouth, we’ll show you how to make your reputation work harder.
Differentiate in a Crowded Market
What makes you different? Learn how to position your shop to attract ideal customers, compete with dealerships, and retain loyal BMW and Euro car owners.
Why This Matters?
In today’s Euro repair industry, your reputation is your growth engine.
More customers are researching shops online, comparing options, reading reviews, and choosing specialists—not generalists.
If your shop doesn’t stand out as a trusted Euro expert, it’s likely to get lost in the noise.
At EuroTrain, we focus not only on technical excellence—but also on building the reputation and business strategy behind it.
You’ll leave with:
Proven marketing strategies for Euro repair shops
Ways to leverage training and certification as trust signals
Tools to boost word-of-mouth and referral business
Steps to differentiate your Euro repair services
Techniques to build a strong Euro repair brand online
What is EuroTrain?
EuroTrain is the premier live training and strategy event for independent BMW and European car specialists—bringing together the most forward-thinking shops, techs, and leaders across North America.
In addition to world-class hands-on technical training, EuroTrain also offers:
Workshops focused on shop growth, branding, and local market success
Roundtable discussions on business strategies and shop reputation-building
Peer networking to learn what’s working for real-world independent Euro shops
Real examples of competitive Euro repair services that stand out
- LOCATION: Greenville, SC
- DATES: October 8-12, 2025
What Attendees Are Saying
EuroTrain Frequently Asked Questions
Will this training help if I already have technical skills?
Absolutely. In fact, EuroTrain’s branding and marketing sessions are specifically designed for skilled techs and shop owners looking to grow their customer base and reputation.
Is this only for shop owners?
No. While we offer business sessions for owners, many techs and service advisors attend EuroTrain to learn how to better communicate expertise, educate customers, and earn trust.
I’ve never marketed my shop before—will this still help?
Yes! We provide step-by-step, no-fluff marketing tips, branding ideas, and reputation strategies you can start using immediately—even with zero prior experience.
Can improving our branding actually drive more business?
Definitely. Shops that build a reputation as trusted specialists consistently attract higher-value customers, increase referrals, and outperform general repair competitors.
WHY CONSIDER A BIMRS MEMBERSHIP
Growing your Euro repair reputation doesn’t stop at one event.
With a BIMRS membership, you gain year-round access to the training, insights, and community of elite BMW professionals who share your drive to stand out and grow.
As a BIMRS member, you’ll receive:
- Exclusive access to technical documentation, tools, and resources
- Member-only forums and peer support on diagnostics and strategy
- Early registration and discounts for EuroTrain
- A community of forward-focused Euro professionals to exchange ideas
- Ongoing business-building education and branding tips
Want to stand out in your market—and stay there? Join BIMRS and become part of a trusted circle of specialists shaping the future of European auto repair.
You’ve built your reputation on precision.
Don’t trust your future to generic advice.
Register for EuroTrain 2025 and discover what it means to train, network, and grow at the highest level.
