Get Ready For The Ultimate BMW Training Experience
EuroTrain 2025 brings together 200+ BMW service professionals from across the country for 4 days of hands-on training, leadership workshops, and unforgettable networking.
the training conference for BMW & Euro service professionals
the training conference for BMW & Euro service Professionals
The Countdown to the EuroTrain Training Conference
Join 200+ BMW professionals this October — Don’t miss out.
Euro Auto Pros Meet in Greenville
Looking to expand your Euro service expertise? EuroTrain 2025 brings together top trainers, shop leaders, and service professionals for 4 days of education, networking, and performance driving. EuroTrain is where European auto professionals grow. From technical know-how to shop management, you’ll walk away with the skills to run a more profitable, efficient shop.
Don’t fall behind in the fast-changing world of European auto repair. EuroTrain 2025 is your chance to stay sharp with the newest skills, tools, and strategies. This is the must-attend event for independent Euro service owner & professionals. Register now!
EuroTrain Attendees
Attendees from around the world attend the BMW training event of the year.
Dedicated Vendors
Both national and international companies that are committed to Euro repair shops.
Hours of Training
Four days of technical know-how to shop management training you can apply next day.
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EuroTrain Packages Available
EuroTrain isn’t your typical training and expo, so it’s pricing must reflect it’s high quality training and access to dedicated industry vendors.
EuroTrain offers both BIMRS membership pricing and non-member pricing. Each package comes with the following:
Conference t-shirt, Wednesday welcome reception, Thursday breakfast and lunch, Thursday sessions, Thursday vendor reception, Friday breakfast and lunch, Friday sessions, Saturday breakfast and lunch, Saturday sessions, Sunday breakfast and Sunday sessions.
BIMRS Member
$850
Non-Member
$1,199
What to Expect at EuroTrain
The 2025 EuroTrain event schedule is packed with training sessions, expo hours, and experiences around the city of Greenville—exclusive for EuroTrain attendees.
Explore the full agenda and reserve your spot for exclusive EuroTrain excursions, like the BMW CCA Tour and the BMW Performance All Day Track Experience!
High-Quality Training at EuroTrain
This isn’t your average conference. EuroTrain 2025 is built for BMW service professionals who want to master complex diagnostics, boost shop performance, and network with the best.
Don’t fall behind in the fast-changing world of European auto repair. EuroTrain 2025 is your chance to stay sharp with the newest skills, tools, and strategies.
Trainers Include: Keith Perkins, Andrew Libert, Mark Seawall, Gary Smith, Haakan Light, Florian Kiziak, Jason Maldonado, Adam Robertson, Coralee Zueff, and more.
Training Courses Cover: Diagnostics, Hands-on Technical Training, Business Leadership, Maintenance, Automotive Electronics, Shop Management, Marketing, ADAS, and classes covering BMW, Mercedes-Benz, Audit, Porsche, and more.
What Attendees Are Saying
What is EuroTrain?
EuroTrain 2025 is the premier training conference for independent service professionals focused on European-manufactured vehicles. Hosted by BIMRS, this event features in-depth workshops, classroom training, and real-time diagnostics—all from industry-leading instructors with BMW expertise.
- LOCATION: Greenville, SC – Home of BMW Manufacturing USA
- DATES: October 8-12, 2025
- FOCUS: BMW, Mercedes-Benz, Audi, VW, Porsche, and more
- WHO SHOULD ATTEND: BMW techs, shop owners, service writers, and diagnostic specialists
How EuroTrain Can Help
EuroTrain Frequently Asked Questions
Who teaches the classes at EuroTrain?
Every instructor has had experience working with or as a Euro tech or shop owner with deep field experience. These are not classroom-only trainers—they’re industry-respected professionals still turning wrenches and leading their own teams.
I already work on BMWs—what more can I really learn?
EuroTrain takes what you already know and builds on it with current best practices, new technologies, and evolving service protocols. If you want to be ready for what’s coming next in BMW repair, this is where you need to be.
Is the training geared more toward techs or owners?
Both. We offer specific tracks for technicians, diagnostic specialists, and shop owners. Whether you’re wrenching every day or leading a team, there’s high-value content built just for you.
Can I bring my team?
Absolutely. Many shops bring techs, service advisors, and shop leads to get everyone aligned on new tech and service strategies.
Will I be able to apply what I learn right away?
Yes! Every session is designed to give you immediate, actionable takeaways. Many attendees have implemented techniques the very next day with great results.
How does this help me plan for the future?
You’ll walk away with actionable ideas on shop operations, hiring, technology, and customer experience—straight from shops already seeing results.
How can this help our profitability?
You’ll learn to diagnose faster, reduce parts waste, avoid comebacks, and price confidently—all key factors in running a profitable Euro repair business.
EuroTrain Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Get Even More With A BIMRS MEMBERSHIP
BIMRS isn’t just the force behind EuroTrain—it’s an exclusive international network dedicated to BMW and Euro shop professionals like you.
Join today and get:
Discounts on EuroTrain registration
Access to exclusive online tech forums
Year-round member events and webinars
Instant credibility by aligning with the best in the business
Ready to elevate your reputation and performance?
You’ve built your reputation on precision.
Don’t trust your future to generic advice.
Register for EuroTrain 2025 and discover what it means to train, network, and grow at the highest level.
